- Description
By showing a founder that they care through lots of attention, a VC may make a founder feel that they are more interested, available and willing to help. Examples include giving gifts, showing up, and making introductions. - Benefits
- Genuine attention can be helpful in building a strong relationship with a founder.
- Trade-offs
- If done wrong, it can come across as artificial, tone-deaf, and even self-involved.
- It takes time. And the busier or more in demand the VC is, the higher the value of the attention signal. A higher perceived opportunity cost for the VC can increase the value of the attention.
