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VC

VC: Build University Connections

Short Description Universities are often the nexus of new research, insights and talented people. By connecting with the university community, you can tap into this for dealflow. Or you can catalyze companies that might not exist otherwise. Examples of tactics are: sponsorships teaching formal programs with the tech transfer office spending time on campus (hosting […]

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VC: Outbound

Short Description Outbound strategies are when a VC firm, without prior contact, reaches out to a company to explore making an investment. It is called “cold calling” or “outbound origination”. When firms commit to oubound they set volume goals and can dedicate staff. Like an outbound effort in a startup, there are distinct phases to […]

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VC: Referrals from Portfolio Companies

Short Description A wonderful way to find high-quality referrals is from existing portfolio companies. In the Founder-as-Customer Frame, these are the word-of-mouth leads that are so valuable to a business. Benefits High Quality Leads: Your current portfolio is more likely to associate with high potential founders. (And if for some reason they are not, you […]

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VC: GP Commit

Potential LPs in a venture fund ask themselves and wonder about incentives. How can I align interests with the fund manager to reduce the principal-agent problem? How can I ensure that that GP will be focused on stewarding my capital and taking appropriate risks to generate returns? A classic answer is to seek to invest […]

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VC: Who is the Customer?

Who is the customer for a venture capitalist? A simple question with profound implications. You will want to agree with your firm about the answer. The two most common answers are: LP: investors in the VC fund are the ones that pay the fee and carry and so they are the customers. Startups and founders […]

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VC: Consensus vs. Successful 2×2

A simple yet powerful mental model. You make money in venture capital by investing in companies that are not popular but are successful. There are a number of ways to be non-consensus including being first to know about a company, or investing in a company that others actively dislike or by investing in a region […]

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VC: Lack of Diversity in Founders

Race “In 2015, there were 12 black women who had raised more than $1 million in funding, according to Digitalundivided’s new ProjectDiane report. In 2017, there were 34.” “Latinx women are over 18% of the population of women in the US, but they lead less than 2% of women-led startups.” “We found that 79.2% of […]

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VC: Lack of Diversity in GPs

Race “One study by HBS found Black investors made up less than 1% of the industry in 2016 (0.32%).  Other sources estimate the percent of Black investors has only increased by 1% in the past two years.“ “81 percent of VC firms don’t have a single black investor. Roughly 50 percent of black investors in […]

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VC: Run Contests

Short Description Running a contest where you “give” away investment as a prize can attract attention. The contest approach works best at the earliest stages of company formation. If you do not want to take full responsibility for the logistics of the contest, you can sponsor or judge for someone else’s contest. You can also […]

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VC: Build Software

Short Description: Build Software is the strategy of creating software for founders or startups to get startup leads or build your brand. Examples of software categories include helping with fundraising or forecasting cashflow. Software that has some network effect or virality may be the most helpful in generating low-cost leads and getting greater coverage. The […]

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