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VC: Content Marketing

  1. Short Description:
    1. Content marketing is when a VC publishes articles, podcasts, videos, lists, or other content. As there are more VC firms and they want to distinguish themselves from each other more of the marketing playbook becomes standard. Common objectives are to build a brand and drive dealflow. This sourcing strategy can overlap with Be Famous.
  2. Benefits:
    1. Top of Mind: By publishing frequently, it is a reason to reach out to contacts or otherwise stay top of mind for referrals.
    2. Prove Added Value: Content can say we are smart, we have experience and we know important and successful people. It often is meant to build the case that the VC will be a value-added investor.
  3. Trade-offs:
    1. None: you’re reading this post aren’t you? That proves you it works and has no downside. (Joke)
  4. Examples:
    1. First Round Review
    2. A16z podcast and blogs
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