Bureaucratic organizations like governments can have almost all of their budgets encumbered year to year in doing what they have already been doing. For established vendors, this momentum and longevity can be a boon in that it leads to long customer relationships. For startups, it can present a problem. How do I break in with […]
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Summary: Freemium is a business model where usage of the product is free for a basic version. Once the customer wants to use a lot of the product or use more feature dimensions, the customer starts paying for it. Different than a Free Trial where a customer uses a fully-featured product for a limited […]
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Summary: Bottom Up Sales is a venture pattern where individual employees start using or buy a version of a product and when enough employees of a company do so, then the company buys it for many more employees or makes it an official tool. Description and Background: At SeeClickFix we were faced with the question, […]
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