Startup founders should have a vision of failure. That may sound like a radical idea. After all, advice to founders generally focuses on having a plan for success, not failure. Planning for success is important. And it is critical to avoid giving up too early. But, founders should recognize failure if it comes. Too often, […]
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Summary: Freemium is a business model where usage of the product is free for a basic version. Once the customer wants to use a lot of the product or use more feature dimensions, the customer starts paying for it. Different than a Free Trial where a customer uses a fully-featured product for a limited […]
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Summary: Bottom Up Sales is a venture pattern where individual employees start using or buy a version of a product and when enough employees of a company do so, then the company buys it for many more employees or makes it an official tool. Description and Background: At SeeClickFix we were faced with the question, […]
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